If you\u2019re selling goods or services to people, there\u2019s one thing I know you want:<\/p>\n
More customers.<\/strong><\/p>\n That\u2019s a given. So, how do you get more customers?<\/p>\n Providing advice and branding yourself as expert plays a vital role in getting you closer to reaching your goal. It should be high up on your To do list. In this post I explain why and share 3 ways how you can share advice to help you improve\u00a0decision confidence and turn shoppers into customers.<\/p>\n Let\u2019s dive right in!<\/p>\n Have you ever been in a new restaurant, perusing the menu, not knowing\u00a0what to order, so you asked the foodies on your table or a waiter\/waitress what they recommend?<\/p>\n The best waiters will find out about your taste preferences and explain in mouth-watering detail what you should order and why. If they gave you some solid advice on what\u2019s good, it made you more confident in ordering that dish. Chances are, you probably enjoyed it too, because psychology says you tend to enjoy the things you\u00a0choose with confidence<\/strong>.<\/p>\n Online shopping is no different.<\/p>\n A few weeks ago, I was shopping for a new vacuum cleaner. I didn\u2019t have the faintest idea what I wanted, so I went to Google to look for articles on which vacuum cleaners were the best for their price and the needs they fulfilled. I read buying guides with expert opinions on the top vacuum cleaners for under $100 because I wasn\u2019t looking to break the bank.<\/p>\n Those articles provided me with plenty of advice. In fact, the one pictured above led me to the perfect vacuum cleaner.<\/p>\n What does this mean for you?<\/p>\n You\u2019re the expert, so act like one. Give solid advice and your shoppers will buy from you with confidence. Once shoppers act on your advice, they\u2019re also more likely to come back again. They\u2019ll start to trust your opinion. Don\u2019t betray that trust!<\/p>\n BestBuy shares extensive advice in the form of\u00a0buying guides. It educates customers and helps them understand what to look for in a vacuum cleaner.<\/p>\n In a fast-paced, information-filled world,\u00a0people intuitively seek out simple, quick processes<\/strong>\u00a0for narrowing down their choices and making decisions.<\/p>\n People love quizzes because they\u2019re:<\/p>\n#1: Give solid advice on which product to buy (Step 1 \u2013 Research)<\/h2>\n
Give your customers advice on what the best products are, in your expert opinion.<\/h3>\n
Allow people to take shortcuts. Guide and advise them through a quiz.<\/h3>\n