Reasons for Shopping Cart Abandonment<\/strong><\/p>\n\n\n\n The first thing you should do is identify the reasons behind all those abandoned shopping carts and treat each of them differently. The easiest way to find out why a shopper left the store without completing a purchase is asking them directly:<\/p>\n\n\n\n You can use an exit pop-up that appears whenever they are about to leave the page and asking them what should happen to the items in their cart while they are gone.<\/p>\n\n\n\n In case you have managed to capture their email before they left, you can simply follow up with an email reminder. Emails sent within hours of cart abandonment actually have an impressive 54% open rate<\/a><\/span>. So there\u2019s a healthy chance that you will get a response.<\/p>\n\n\n\n And, once you know the specific reason, you can act. We\u2019ve compiled 4 reasons and solution to help you reduce your cart abandonment rates.<\/p>\n\n\n\n It\u2019s the prime suspect<\/strong><\/p>\n\n\n\n The most common reason for shopping cart abandonment are additional, unexpected costs revealed only after the customers reaches the final stage, i.e. checkout. It\u2019s like saying \u2026 Thanks for shopping with us, but we\u2019ve got a nice little surprise for you. You will have to pay an extra $45 for shipping.<\/p>\n\n\n\n Needless to say, majority of customers will frown on such a surprise and leave.<\/p>\n\n\n\n What you can do:<\/strong> Ideally, you should be offering free shipping, as long as it is feasible. To sweeten the deal, you can entice shoppers to place bigger orders to be eligible for free shipping.<\/p>\n\n\n\n If free shopping is not possible, you should start showing the estimated shipping cost right from the start. There\u2019s no point in hiding the cost till the very end. Instead of leaving at the checkout, they might leave without going through the order, but at least, they would leave without a sour taste.<\/p>\n\n\n\n The Millennial\u2019s Entertainment<\/strong><\/p>\n\n\n\n Do you know that Millennials consider\u00a0browsing retail websites<\/a><\/span>\u00a0for entertainment? So, a large\u00a0percentage of your\u00a0abandoned shopping carts might be the result of people simply\u00a0browsing or doing comparison shopping and might even be using your shopping cart as a Wishlist.<\/p>\n\n\n\n In case you are thinking that there\u2019s nothing you can do with these carts, you are wrong. Bear in mind that even if they were browsing products for fun, or doing comparison shopping, they are still showing some interest and could end up buying them in near future. These users are your potential customers, and they should be treated accordingly.<\/p>\n\n\n\n What you can do: Retargeting allows you to serve customized ads to people who have visited certain pages of your website. You can use Google Remarketing Ads<\/a><\/span> to engage these \u201cJust Browsers\u201d.<\/p>\n\n\n\n Even if you aren\u2019t running AdWords Campaign, treat these customers as sales prospects, and follow up with personalized emails that talk about the product or service that they were browsing. Ask product related questions, offer expert advice, and try to form a relationship.<\/p>\n\n\n\n And if your shoppers are using your shopping cart as temporary storage or wishlist, you should think about adding this function to your store.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.guided-selling.org\/wp-content\/uploads\/2024\/01\/exit-popup-cart.png\")
<\/figure>\n\n\n\n1. Unexpected Price<\/strong><\/h2>\n\n\n\n
Fix and\/or communicate your shipping costs early<\/strong><\/p>\n\n\n\n2. Just Browsing<\/strong><\/h2>\n\n\n\n
Fire up your retargeting campaigns<\/strong><\/p>\n\n\n\n3. On-Site issues<\/strong><\/h2>\n\n\n\n