{"id":939,"date":"2017-03-30T22:54:58","date_gmt":"2017-03-30T22:54:58","guid":{"rendered":"https:\/\/www.guided-selling.org\/what-makes-a-good-retail-experience-guided-selling\/"},"modified":"2024-03-01T20:09:32","modified_gmt":"2024-03-01T20:09:32","slug":"good-retail-experience","status":"publish","type":"post","link":"https:\/\/www.guided-selling.org\/good-retail-experience\/","title":{"rendered":"What Makes a Good Retail Experience?"},"content":{"rendered":"\n

It doesn\u2019t matter whether you\u2019re selling tissue paper or televisions, designer hats or display cushions, a good retail experience is essential. This is true, even more so in the digital age.<\/p>\n\n\n\n

There are no two ways about it, experience can make or break a company. Providing a \u201cwow\u201d retail experience encourages your customers to return, which boosts revenue and results in long-term profit. For example, Verde Group found that when a customer has a great experience, they are almost 80% more likely to recommend the store to their friends.<\/p>\n\n\n\n

While the importance of retail experience cannot be overstated, it is surprising how few people have had fantastic shopping experiences in recent months. According to New Wharton research, a mere 35%, or a third of shoppers, have had \u201can extraordinary\u201d or \u201cwow\u201d retail experience.<\/p>\n\n\n\n

There are five pillars that are key to the creation of a good retail experience. By implementing these five pillars into your business model you will be taking the first steps towards ensuring your customers stick (Wharton<\/a><\/span>).<\/p>\n\n\n\n

1. Engagement<\/h2>\n\n\n\n

The customer has to feel acknowledged immediately upon entering the store in a polite and interested manner. As long as your staff are genuinely eager to be of assistance and care for the customer, they are likely to leave with a positive impression of your business. Much of the time, the customer has a good experience when they have simply been listened to.<\/p>\n\n\n\n