The trick to building an intuitive user interface and creating a successful experience is ensuring that your site design, or your ‘conceptual model’ (i.e., your online representation of the real shopping experience), matches the user’s ‘mental model.’ You have to consider that your audience consists of people with different mental models (i.e., beginner, intermediate, and advanced users) who have varying motivations and expectations. Catering to their individual needs and making it easy for them to navigate your site will have a direct impact on sales figures.<\/p>\n\n\n\n
Read more: Are You Prepared For The 4 Types of Shoppers Coming To You?<\/a><\/p>\n\n\n\n White space, or negative space, is a portion of a webpage that is purposely left blank. The effective use of white space makes your website easier to use, simpler to navigate and will help you create a focused customer journey that is optimized to increase engagement and, ultimately, sales.<\/p>\n\n\n\n You wouldn\u00e2\u20ac™t think that something as simple as the words you use would have a great deal of influence on whether your users convert. Surely it\u00e2\u20ac™s more about your product, features, price, delivery times and brand values?<\/p>\n\n\n\n The words you use have a huge impact on whether your shopper can identify with what you have to offer and proceed to make a purchase.<\/p>\n\n\n\n Here are some quick tips for getting your copy right:<\/strong><\/p>\n\n\n\n If you don\u00e2\u20ac™t have a mobile site yet, then, what are you waiting for? If you do have a mobile site, ensure that you\u00e2\u20ac™re meeting the specific behavioural traits<\/a> that users exhibit on a mobile device. On mobile, user\u00e2\u20ac™s act differently. They swipe instead of scroll; tap instead of click; rotate, pinch, even speak while they\u00e2\u20ac™re navigating their device. With this usability shift comes an exception of certain functionality.<\/p>\n\n\n\n Providing an interaction experience that meets user expectations is imperative on mobile devices<\/a>. Failing to address the subtleties of the mobile interaction could cost you dearly.<\/p>\n\n\n\n Understanding touch gestures and embracing the concept as part of your interaction design will help you sustain user engagement and ensure that you\u00e2\u20ac™re doing all you can to keep users on your site.<\/p>\n\n\n\n Read more: Maximize Your Mobile E-Commerce Efforts For Better ROI<\/a><\/p>\n\n\n\n Mobile devices have also become the new shopping assistant<\/strong>, with opportunities for you to influence purchase decisions smartly.<\/p>\n\n\n\n 82% of smartphone users turn to their devices in stores to assist them in making a product decision, and 93% of mobile shoppers who use their devices end up making a purchase (Think-With-Google<\/a>)<\/em>.\u00c2 Whether it\u2019s at home, at the airport or right in your store, mobile shoppers use their devices to help them decide on a purchase.<\/p>\n\n\n\n 82% of mobile shoppers use their devices in store to assist them in making a decision<\/a> Click To Tweet<\/a> 93% of mobile shoppers who use their devices end up making a purchase<\/a> Click To Tweet<\/a><\/p>\n\n\n\nWhere is the white space?<\/h3>\n\n\n\n
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<\/li>\n<\/ul>\n\n\n\nThe Importance of Copy<\/h2>\n\n\n\n
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The Rule of Thumb<\/h3>\n\n\n\n
Seizing I-want-to-buy Moments<\/h3>\n\n\n\n