{"id":4,"name":"Cate Trotter","url":"https:\/\/www.guided-selling.org\/","description":"Cate Trotter is a prominent figure in the realm of retail innovation and consumer behavior, revered for her insightful contributions and expertise. With a profound understanding of the dynamic retail landscape, she serves as a trusted advisor to global brands, offering strategic guidance to navigate evolving consumer trends and technological advancements. As the author behind guided-selling.org, Cate shares her wealth of knowledge and experience, empowering retailers with practical insights and actionable strategies. With a background in retail consultancy and a keen eye for emerging trends, Cate Trotter continues to shape the future of retail through her thought-provoking content and innovative approaches to consumer engagement.","link":"https:\/\/www.guided-selling.org\/author\/cate\/","slug":"cate","avatar_urls":{"24":"https:\/\/www.guided-selling.org\/wp-content\/uploads\/2024\/03\/cate-trotter.jpg","48":"https:\/\/www.guided-selling.org\/wp-content\/uploads\/2024\/03\/cate-trotter.jpg","96":"https:\/\/www.guided-selling.org\/wp-content\/uploads\/2024\/03\/cate-trotter.jpg"},"meta":[],"_links":{"self":[{"href":"https:\/\/www.guided-selling.org\/wp-json\/wp\/v2\/users\/4"}],"collection":[{"href":"https:\/\/www.guided-selling.org\/wp-json\/wp\/v2\/users"}]}}