In today’s world, making digital stuff friendly for humans is super important. About 65% of people pick brands based on their website or app. This shows how vital a good digital customer experience (CX) is for a brand’s image. The Federal Government is changing a lot to keep up with this digital switch. Everyone is […]
Creating Human Friendly Digital Experiences Read More »
Life is full of paradoxes and facts change by the speed of light. Years ago, all it took businesses to be successful was offering products of good quality at a reasonable price. As long as you made sure that the quality of the furniture, detergent, shoes, cars or razors you sold was superior to that of the
Why Becoming the Point of Decision is The Only Way to Go Read More »
Have you ever thought about how people decide to buy things? The customer decision making process is a journey from realizing a problem to making a purchase. It typically goes through three stages: becoming aware, thinking about options, and finally making up your mind. For businesses, knowing this journey helps them lead potential customers the
Customer Decision Making Process: A Buyer’s Journey Read More »
Online shopping has gained popularity among consumers for its efficiency and convenience, and it’s seeing major growth: e-commerce sales in North America are expected to grow from $349.20 bn in 2015 by 14.4% to reach a total of $399.48 bn in 2016 (The Centre for Retail Research). To get a piece of the pie, e-commerce
