Author name: Cate Trotter

Are you tired of searching through endless racks of clothes without finding anything you like? Curated shopping might be what you need. It’s changing how we shop by giving us personalized advice and unique experiences. Imagine stepping into a store where everything seems chosen just for you. That’s what curated shopping offers. It’s not just

Did you know that Millennials and Gen Z together account for around 30% of all consumer spending as of 20211? This shows how crucial it is to grasp their shopping habits. As these generations grow in influence, knowing how they shop is vital for businesses. A striking 43% of marketers believe that crafting generation-specific strategies

Every website design decision has the potential to boost usability and impact sales. Design and user experience make the difference. Through understanding the power of user experience design (UX design) and knowing how interface design choices influence purchase decisions, you can create an environment that is habitable for shoppers and helps them make decisions. So,

Welcome to the world of guided selling, where technology meets personalization. This creates a shopping experience unlike any other. You’re about to learn how this approach can change your sales strategy and increase your profits1. Imagine a shopping journey made just for you. Every step is designed to help you find exactly what you need.

We tend to believe that our decisions are based on a rational or analytical processing of our options. We like to believe that we’re in control, that our assessments lead us to making the right or best decision and that we aren’t swayed by branding or advertisements. However, even if they sneak in ever so

Ever wondered why some brands keep you coming back while others disappear? The secret often lies in instant gratification. In today’s fast-paced world, businesses need to understand how to offer quick satisfaction to stay ahead. This article will show you how to use quick response solutions to boost customer loyalty and satisfaction. Key Takeaways Understanding

If there’s one subject marketers must study, other than marketing of course, it has got to be psychology (or social psychology to be more precise). In fact, marketing is all about understanding consumers’ psychology – how they make their purchase decisions and how you can influence it, how to get a competitive advantage, how to

In today’s world, making digital stuff friendly for humans is super important. About 65% of people pick brands based on their website or app. This shows how vital a good digital customer experience (CX) is for a brand’s image. The Federal Government is changing a lot to keep up with this digital switch. Everyone is