Author name: Cate Trotter

Who would have predicted that the internet could make some things less convenient? Don’t get me wrong – several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream […]

What started out as brands trying to figure out how to personalize the shopping experience led to the emergence of Curated shopping – a trend that kicked off around 2012/2013. Several brands and retailers, especially those active in emotion- and inspiration-driven industries like fashion, beauty or furniture retail, started to integrate curated commerce concepts to help shoppers discover interesting

Following the call for personalized digital experiences, we are seeing more retailers and brands discovering Guided Selling as a means to drive engagement and growth. The concept of “Easy shopping” is no longer just a fancy nice-to-have feature but has become a mandatory asset and USP for businesses that want to attract, satisfy, and convert

Millennials have dominated the discussions around generational change and consumer trends, and have been a driving force behind digital transformation efforts in virtually any industry. Retailers and brands have obsessed over Millennials to learn what matters to them and build products and services around those desires. But there is a new generation right behind them, deserving

Every website design decision has the potential to boost usability and impact sales. Design and user experience make the difference. Through understanding the power of user experience design (UX design) and knowing how interface design choices influence purchase decisions, you can create an environment that is habitable for shoppers and helps them make decisions. So,

Products, services, customer support; consumers want it now. They don’t want to spend hours researching the right products, wait several days for delivery, and they definitely don’t want to be put on hold. As technology moves faster and internet speed continues to increase, our patience grows thinner.  We can share our pictures and opinions in

We tend to believe that our decisions are based on a rational or analytical processing of our options. We like to believe that we’re in control, that our assessments lead us to making the right or best decision and that we aren’t swayed by branding or advertisements. However, even if they sneak in ever so

If there’s one subject marketers must study, other than marketing of course, it has got to be psychology (or social psychology to be more precise). In fact, marketing is all about understanding consumers’ psychology – how they make their purchase decisions and how you can influence it, how to get a competitive advantage, how to

Life is full of paradoxes and facts change by the speed of light. Years ago, all it took businesses to be successful was offering products of good quality at a reasonable price. As long as you made sure that the quality of the furniture, detergent, shoes, cars or razors you sold was superior to that of the