Author name: Cate Trotter

Cate Trotter is a prominent figure in the realm of retail innovation and consumer behavior, revered for her insightful contributions and expertise. With a profound understanding of the dynamic retail landscape, she serves as a trusted advisor to global brands, offering strategic guidance to navigate evolving consumer trends and technological advancements. As the author behind guided-selling.org, Cate shares her wealth of knowledge and experience, empowering retailers with practical insights and actionable strategies. With a background in retail consultancy and a keen eye for emerging trends, Cate Trotter continues to shape the future of retail through her thought-provoking content and innovative approaches to consumer engagement.

Cate Trotter
Curated Shopping

Curated Shopping – How it Works and How Successful it is

What started out as brands trying to figure out how to personalize the shopping experience led to the emergence of Curated shopping – a trend that kicked off around 2012/2013. Several brands and retailers, especially those active in emotion- and inspiration-driven industries like fashion, beauty or furniture retail, started to integrate curated commerce concepts to help shoppers discover interesting

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Guided Selling Best Practices

Guided Selling Best Practices – 5 Actionable Steps to Succeed

Following the call for personalized digital experiences, we are seeing more retailers and brands discovering Guided Selling as a means to drive engagement and growth. The concept of “Easy shopping” is no longer just a fancy nice-to-have feature but has become a mandatory asset and USP for businesses that want to attract, satisfy, and convert

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Millennials and Gen Z Expect Self-service

Millennials and Gen Z Expect Self-service

Millennials have dominated the discussions around generational change and consumer trends, and have been a driving force behind digital transformation efforts in virtually any industry. Retailers and brands have obsessed over Millennials to learn what matters to them and build products and services around those desires. But there is a new generation right behind them, deserving

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How Interface Design Choices Influence Decision-making

Every website design decision has the potential to boost usability and impact sales. Design and user experience make the difference. Through understanding the power of user experience design (UX design) and knowing how interface design choices influence purchase decisions, you can create an environment that is habitable for shoppers and helps them make decisions. So,

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6 Ways How Businesses Offer Instant Gratification

6 Ways How Businesses Offer Instant Gratification

Products, services, customer support; consumers want it now. They don’t want to spend hours researching the right products, wait several days for delivery, and they definitely don’t want to be put on hold. As technology moves faster and internet speed continues to increase, our patience grows thinner.  We can share our pictures and opinions in

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