Author name: Markus Linder

Markus Linder, an esteemed author and entrepreneur, stands as a pivotal figure in the realm of guided selling. His profound expertise, garnered from years of experience in sales and marketing, fuels his passion for transforming customer engagement strategies. As the founder of guided-selling.org, Markus diligently shares his wealth of knowledge, offering invaluable insights and resources to businesses worldwide. Through his adept writing and consultancy services, he empowers companies to optimize their sales processes, drive conversions, and foster sustainable growth. Markus's unwavering dedication to excellence continues to shape the landscape of guided selling, enabling businesses to thrive in an ever-evolving marketplace.

Markus Linder

How Digital Advice Helps You Leverage the Five Stages of the Consumer Decision Making Process

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In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most persuasive marketing model around. With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look […]

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