Author name: Markus Linder

Markus Linder, an esteemed author and entrepreneur, stands as a pivotal figure in the realm of guided selling. His profound expertise, garnered from years of experience in sales and marketing, fuels his passion for transforming customer engagement strategies. As the founder of guided-selling.org, Markus diligently shares his wealth of knowledge, offering invaluable insights and resources to businesses worldwide. Through his adept writing and consultancy services, he empowers companies to optimize their sales processes, drive conversions, and foster sustainable growth. Markus's unwavering dedication to excellence continues to shape the landscape of guided selling, enabling businesses to thrive in an ever-evolving marketplace.

Markus Linder

Marketing to Millennials – 7 Things You Should Know About Millennial Shoppers

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Being born in 1979, I exist in the no-man’s land between an aging, settled generation—Gen X—and a technically proficient group defined by youthful exuberance and robust buying power—commonly referred to as “Millennials.” My unenviable status as an in-between affords me a bird’s-eye view of both worlds. The Millennials (folks born between 1980 and 2000) are […]

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Power of UX: How Interface Design Choices Influence Decision-making

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Every website design decision has the potential to boost usability and impact sales. Design and user experience make the difference. Through understanding the power of user experience design (UX design), and knowing how interface design choices influence purchase decisions, you can create an environment that’s habitable for shoppers and helps them make decisions. So, how

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Guided Selling + Gamification to Help You Influence Purchase Decisions

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With the proliferation of mobile devices, customer touch points and more businesses entering and competing in the digital and mobile space, it will not get any easier to grab the attention of consumers. Notoriously low attention spans are an indicator that businesses find it hard to hold the long-term concentration of shoppers in digital environments.

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How Digital Advice Helps You Leverage the Five Stages of the Consumer Decision Making Process

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In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most persuasive marketing model around. With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look

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