Author name: Markus Linder

Markus Linder, an esteemed author and entrepreneur, stands as a pivotal figure in the realm of guided selling. His profound expertise, garnered from years of experience in sales and marketing, fuels his passion for transforming customer engagement strategies. As the founder of guided-selling.org, Markus diligently shares his wealth of knowledge, offering invaluable insights and resources to businesses worldwide. Through his adept writing and consultancy services, he empowers companies to optimize their sales processes, drive conversions, and foster sustainable growth. Markus's unwavering dedication to excellence continues to shape the landscape of guided selling, enabling businesses to thrive in an ever-evolving marketplace.

Markus Linder

Infographic: The ROI of Digital Sales Assistants

The expectations of shoppers are at an all-time high, and companies of all sizes are taking this into serious consideration. With technology on their side, specifically AI, marketers can fill the gaps within the customer journey, creating a simplified purchasing process. Digital sales assistants are proven to be one of the strongest ways to drive

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The Best Digital Assistants of 2018: How 30 Brands Prepare for the Engagement Economy

Consumers are drowning in choices. Whenever they visit your website or store, they want to see something that immediately resonates – “This is for me!”  In 2019, you can’t expect people to pre-pay with their time, searching for the right products, before they pay with their money. It has become even more important to tackle choice overload

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The Ultimate List of Statistics About Decision-Making

Understanding customers in order to serve them better means understanding their behaviors, motivations, expectations, and needs. In this list, you’ll find the most interesting stats and trends around some of the key factors that influence purchase decisions. This post will be updated regularly, so make sure to check back for new findings! And if you

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Improve your Digital Advisors

5 Biggest A/B Testing Mistakes to Avoid – Improve your Digital Advisors

A/B testing, evaluating two variants against each other, is the most effective way to increase the usefulness and profitability of digital applications with little effort. That’s why, here at SMARTASSISTANT, we’re big on A/B testing. It allows for immediate feedback from your target audience on how well you are advising and guiding shoppers to the

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Forget Millennials, Gen Z Is The Future: 5 Things to Think About

Everyone is tired of hearing about millennials, particularly the millennials themselves. Every article you read or conference keynote you hear, the word millennials is either over-used or over-generalised. How to manage Millennials in the workplace? What are the consumer expectations of the Millennial Generation? What do Millennials want from life? All valid questions to ensure your business survives

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Marketing to Millennials – 7 Things You Should Know About Millennial Shoppers

Being born in 1979, I exist in the no-man’s land between an aging, settled generation—Gen X—and a technically proficient group defined by youthful exuberance and robust buying power—commonly referred to as “Millennials.” My unenviable status as an in-between affords me a bird’s-eye view of both worlds. The Millennials (folks born between 1980 and 2000) are

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Power of UX: How Interface Design Choices Influence Decision-making

Every website design decision has the potential to boost usability and impact sales. Design and user experience make the difference. Through understanding the power of user experience design (UX design), and knowing how interface design choices influence purchase decisions, you can create an environment that’s habitable for shoppers and helps them make decisions. So, how

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Guided Selling + Gamification to Help You Influence Purchase Decisions

With the proliferation of mobile devices, customer touch points and more businesses entering and competing in the digital and mobile space, it will not get any easier to grab the attention of consumers. Notoriously low attention spans are an indicator that businesses find it hard to hold the long-term concentration of shoppers in digital environments.

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