Author name: Markus Linder

Markus Linder, an esteemed author and entrepreneur, stands as a pivotal figure in the realm of guided selling. His profound expertise, garnered from years of experience in sales and marketing, fuels his passion for transforming customer engagement strategies. As the founder of guided-selling.org, Markus diligently shares his wealth of knowledge, offering invaluable insights and resources to businesses worldwide. Through his adept writing and consultancy services, he empowers companies to optimize their sales processes, drive conversions, and foster sustainable growth. Markus's unwavering dedication to excellence continues to shape the landscape of guided selling, enabling businesses to thrive in an ever-evolving marketplace.

Markus Linder

Crafting Captivating Headlines: Your awesome post title goes here

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Engaging Introductions: Capturing Your Audience\’s Interest The initial impression your blog post makes is crucial, and that\’s where your introduction comes into play. Hook your readers with a captivating opening that sparks curiosity or emotion. Address their pain points or questions to establish a connection. Outline the purpose of your post and give a sneak […]

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The Art of Drawing Readers In: Your attractive post title goes here

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Engaging Introductions: Capturing Your Audience\’s Interest The initial impression your blog post makes is crucial, and that\’s where your introduction comes into play. Hook your readers with a captivating opening that sparks curiosity or emotion. Address their pain points or questions to establish a connection. Outline the purpose of your post and give a sneak

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Mastering the First Impression: Your intriguing post title goes here

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Engaging Introductions: Capturing Your Audience\’s Interest The initial impression your blog post makes is crucial, and that\’s where your introduction comes into play. Hook your readers with a captivating opening that sparks curiosity or emotion. Address their pain points or questions to establish a connection. Outline the purpose of your post and give a sneak

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Infographic: The ROI of Digital Sales Assistants

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The expectations of shoppers are at an all-time high, and companies of all sizes are taking this into serious consideration. With technology on their side, specifically AI, marketers can fill the gaps within the customer journey, creating a simplified purchasing process. Digital sales assistants are proven to be one of the strongest ways to drive

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Why Choice Overload Hurts Your Sales And What You Can Do About It

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We all have an abundance of choices. Every day we’re faced with a ton of them before we even make it to the kitchen for breakfast. Even when choosing something as simple as a shampoo, we need to think about the: • Brand (premium, mid-range, supermarket’s own) • Scent (coconut, raspberry, vanilla, cinnamon, mint, sunflower,

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The Best Digital Assistants of 2018: How 30 Brands Prepare for the Engagement Economy

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Consumers are drowning in choices. Whenever they visit your website or store, they want to see something that immediately resonates – “This is for me!”  In 2019, you can’t expect people to pre-pay with their time, searching for the right products, before they pay with their money. It has become even more important to tackle choice overload

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The Ultimate List of Statistics About Decision-Making

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Understanding customers in order to serve them better means understanding their behaviors, motivations, expectations, and needs. In this list, you’ll find the most interesting stats and trends around some of the key factors that influence purchase decisions. This post will be updated regularly, so make sure to check back for new findings! And if you

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Improve your Digital Advisors

5 Biggest A/B Testing Mistakes to Avoid – Improve your Digital Advisors

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A/B testing, evaluating two variants against each other, is the most effective way to increase the usefulness and profitability of digital applications with little effort. That’s why, here at SMARTASSISTANT, we’re big on A/B testing. It allows for immediate feedback from your target audience on how well you are advising and guiding shoppers to the

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Forget Millennials, Gen Z Is The Future: 5 Things to Think About

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Everyone is tired of hearing about millennials, particularly the millennials themselves. Every article you read or conference keynote you hear, the word millennials is either over-used or over-generalised. How to manage Millennials in the workplace? What are the consumer expectations of the Millennial Generation? What do Millennials want from life? All valid questions to ensure your business survives

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