Author name: Bill Widmer

Customer experience metrics are essential tools for businesses looking to enhance their operations and drive growth. By monitoring and analyzing key metrics, companies can gain valuable insights into customer satisfaction levels, loyalty, and overall brand perception. Understanding metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) can provide […]

Transaction fraud is a critical challenge for e-commerce startups. As these businesses strive to grow, they often become targets for fraudulent activities.

Whenever customers set foot into a store, they are usually not just handed some pamphlets to read and learn about the business, and shop assistants wouldn’t just turn their back on them, hide from them, avoid eye-contact or act super-busy. At least, you wouldn’t experience this in stores that truly care about their customers. The first and foremost thing a customer-oriented businesses

Celebrities advertising products is nothing new, in fact it has been part of our lives for years. The first celebrity endorsement dates back to the 1760’s, when the term “brand” still hadn’t been coined yet. Josiah Wedgewood, a British entrepreneur, created a tea set for Queen Charlotte. Soon, everyone had heard about the tea set

Out of the many aspects that can influence a customer’s decision-making behavior, one of the major factors is gender. Men and women approach shopping with different motives, perspectives, rationales, and considerations. There is a decade worth of scientific research on this subject, which shows that there are observable differences in how men and women behave

Whether you are a fan of the digital revolution or think it’s all evil, we are a society driven by digital technology. It has and will continue to shape the way we live, work and shop. From hailing a cab to ordering takeout, it’s a moment’s job that requires just a few clicks on the

Customer experience has always been an important part of the business equation. If you delivered a great experience, you were able to attract and retain customers. Today, the value of a positive customer experience is even more important. It’s the most effective way to differentiate your business and also the most competitive battleground. Digital revolution,