Author name: Martin Schliefnig

Martin Schliefnig is a seasoned expert in the field of guided selling, with years of experience and a deep understanding of the intricacies involved. His passion for helping businesses optimize their sales processes has driven him to become a leading authority in the industry. With a background in sales and marketing, Martin brings a unique perspective to the table, offering valuable insights and strategies to enhance customer experiences and drive revenue growth. Through his work, he aims to empower businesses to achieve their sales objectives efficiently and effectively.

Martin Schliefnig

Find Perfect Gifts with Interactive Gift Finders

Gift-giving just got easier with interactive gift finders. These smart selectors use new technology. They help with the hard part of picking presents. They provide choices that match what you’re looking for. More and more people are using these tools. Their easy-to-use design is drawing folks in. They save a lot of shopping time. And,

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Personal Selling: Building Customer Relationships

Did you know that 61% of B2B buyers say they’re willing to pay more for a great buying experience? This highlights personal selling’s critical role today. We’ll explore how strong customer relationships can change your sales game. Personal selling is not just about selling stuff. It’s creating long-lasting partnerships. It means knowing your clients’ needs

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It’s Confusopoly! Why You Have to Optimize the Telecom Online Pre-Sales Customer Experience

Telecom providers are facing stiff competition, price wars and big mergers as they try to grow their customer base in a saturated market. For years, telecom companies have been (and still are) following the same model of vying for customers with lower priced bundles, family plans and introductory discounts, advertising to match competitor’s prices or

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5 Ways to Design Personalized Shopping Experiences in your Store

In the first part of our series on Personalization, we discussed what personalization is and how it can benefit your business. As you learn more about your visitors and develop your audience segmentation, you’ll be able to deliver increasingly personalized and relevant messages to each visitor. By understanding the different segments of your shoppers and variations

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Emotions in Decision-Making: How to Improve Customers’ Shopping Experience?

Ever wondered why you buy things you don’t need? Have you felt that rush of excitement when making an unplanned purchase? These questions get to the heart of emotional purchases and impulse buying. In today’s world, emotions are key in our shopping, leading to retail therapy and feel-good shopping. Emotional purchases add over $100 billion

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What’s Sales Analysis Paralysis? Overcome It Now

Sales professionals often face a tough challenge: analysis paralysis. This issue can slow down decision-making and hurt sales performance. It happens when salespeople get too caught up in data, choices, or possible outcomes, making them unable to act1. In sales, this can show up as endless research, constant doubt, or trouble closing deals. A study

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