Gift-giving just got easier with interactive gift finders. These smart selectors use new technology. They help with the hard part of picking presents. They provide choices that match what you’re looking for. More and more people are using these tools. Their easy-to-use design is drawing folks in. They save a lot of shopping time. And, […]
Find Perfect Gifts with Interactive Gift Finders Read More »
If 2017 was the year of the “empowered customer”, as Forbes proclaimed, 2018 will be the year of the “overwhelmed customer”. We’re in an interconnected, digital age in which the scale of information that’s available has created an empowered customer base. People can access everything they need to know about a service, product, or brand
2018: The Year of The Overwhelmed Customer Read More »
Did you know that 61% of B2B buyers say they’re willing to pay more for a great buying experience? This highlights personal selling’s critical role today. We’ll explore how strong customer relationships can change your sales game. Personal selling is not just about selling stuff. It’s creating long-lasting partnerships. It means knowing your clients’ needs
Personal Selling: Building Customer Relationships Read More »
Returns are a huge problem for the retail industry. In fact, retailers in the US and UK alone spend $339 billion per year fulfilling their liberal returns policy. Even more shocking: a study by Invest found that almost a third of all e-commerce purchases are returned – that’s more than three times the amount that
How to Reduce Returns with a Digital Advisor Read More »
Did you know, making customers happy helps companies be more profitable? They are 60% better off. It shows how important happy customers are for a business. When customers like your service, they come back, tell others, and stay loyal to your brand. It’s key to understand what makes customers happy to do well in business.
Customer Satisfaction Factors: Keys to Success Read More »
Telecom providers are facing stiff competition, price wars and big mergers as they try to grow their customer base in a saturated market. For years, telecom companies have been (and still are) following the same model of vying for customers with lower priced bundles, family plans and introductory discounts, advertising to match competitor’s prices or
In the first part of our series on Personalization, we discussed what personalization is and how it can benefit your business. As you learn more about your visitors and develop your audience segmentation, you’ll be able to deliver increasingly personalized and relevant messages to each visitor. By understanding the different segments of your shoppers and variations
5 Ways to Design Personalized Shopping Experiences in your Store Read More »
If there is one subject marketers must study, other than Marketing, of course, it has to be psychology (or social psychology to be more precise). Marketing is all about understanding consumers’ psychology – how they make their purchase decisions, how you can influence it, and how to get their attention. Psychology can explain why a particular
5 Psychology Lessons to Get more Online Sales Read More »
The reasons behind liking or disliking someone are obviously more emotional than logical. As a study by Frank Bernieri of Oregon State University indicates, we make strong initial judgments of a person from observing just a few seconds, or a “thin slice”, of their behavior. It is absolutely safe to say that the same applies
Emotions in Decision-Making: How to Improve Customers’ Shopping Experience? Read More »
Check out this customer – sales assistant conversation in a shoe store: Sales assistant – “Welcome, can I help you?” Customer – “Just looking for a pair of shoes” The sales assistant wanders off and returns with a stack of shoe boxes Sales assistant – “Have a look at these dress boots, made of quality leather. ” “And here’s
What's Analysis Paralysis and How It Can Affect Your Online Sale Read More »
