In Part 1, Phil Cave, Founder of People Shaped Marketing explained why Personas are a crucial part of your sales and marketing strategy. In an ‘always-on’ World demographics are no longer enough to base your entire strategy upon. In this second part, Phil shows you how to create effective Personas to increase your profits.
No demographic data will ever tell you who people really are – just what they are. Demographics are a good and necessary start, but it’s only 50% of the story… that’s why such tactics only get you conversion rates of maybe 0.5% or, if you’re lucky, 1%. But when you introduce Personas to that, conversion rates go up to 10-15%! In the first part of the guide, you will learn why you need Personas and where you should start.
We are all waiting for that super-tech refrigerator that auto-detects when the beer is about to run out and places an order online. While we wait, the Internet of Things or IoT is revolutionizing the world by creating smart devices that are all connected to the internet. E-commerce turned the retail world on its head and now, mobile is reshaping ecommerce in unprecedented ways. How much better can it get really? Well, a lot. The Internet of Things is about to be the next big thing after the internet itself.
The internet has made the term ‘Customer Service’ grow up. Keeping your customers happy has become a multi-platform, cross-media task rather than just the sales staff in your store and the people in your call centre as it was 10 years ago. So how do you engage the modern-day customer? We’ve gathered 7 great pieces of wisdom from business leaders that have got it right – complete with suggestions on how you can follow their lead in your business.
We've asked retailers, brands and e-commerce experts: What are good ways to help shoppers make purchase decisions? And, how is Guided Selling influencing the purchase decision process? Read what they said...
As choice overload becomes a very real issue across industries for customers and businesses alike, more and more businesses are looking into solutions to help their visitors discover, choose and decide for the perfect product to purchase. There are several ways how you can differentiate and improve the overall perception of your company. But how good are these? We've evaluated the 7 most promising approaches.
The retail industry is in the midst of a digital revolution. According to Deloitte, 36% of in-store sales were influenced by digital technology and this year it will reach a value that’s well over 50%. Integrating technology and offering digital advice is an important part of any strategy that aims at upgrading and modernizing the POS. In this article we are discussing different ways to use digital advice in your store.
Every time October rolls around, Halloween costume shops get ready for some of the busiest weeks of the year. If you're like me, choosing a Halloween costume is a difficult decision to make. This year, I decided to make choosing the right Halloween costume easier and created an interactive quiz. It should help me (and hopefully you as well) decide what to dress up as, in a couple of minutes.
Showrooming, the practice of trying out products in a physical store and then buying them online for a lower price is something retailers have a strong disdain for. And why wouldn’t they? Showrooming turns stores into expensive fitting rooms flooded by people who aren’t there to make a purchase at all. You’d think that that’s just something physical stores have to put up with. However, recent findings show that this need not necessarily be the case.
Given the consumer’s craving for interactivity and quick results, Guided Selling should be an integral and essential part of your store’s customer service offering. But where do you get started and how? Should you put your IT on the job of creating your interactive advisors or leverage existing technologies to get it done? Let’s look at some pros and cons to consider.
The importance of improving the in-store experience cannot be overstated. As shoppers are becoming more digital, they take their high expectations from an online shopping environment to the bricks-and-mortar. There are 3 essential factors that need to be addressed by all retailers that want to improve their in-store experience.
If you've invested in a Guided Selling solution, you've already taken a major step towards improving your search engine ranking. Your product advisor can certainly generate extra traffic, if you optimize it properly. Daria Yaver, SEO/SEM Manager at SMARTASSISTANT, reveals the 5 key steps to making your digital advisors search engine friendly.
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