How To’s

Improve your Digital Advisors

5 Biggest A/B Testing Mistakes to Avoid – Improve your Digital Advisors

A/B testing, evaluating two variants against each other, is the most effective way to increase the usefulness and profitability of digital applications with little effort. That’s why, here at SMARTASSISTANT, we’re big on A/B testing. It allows for immediate feedback from your target audience on how well you are advising and guiding shoppers to the […]

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15 Key Factors That Influence Customer Satisfaction

If you’re a longtime reader of this blog, you may have noticed that we emphasize the importance of a seamless, personalized customer experience across all touch points. Zeroing in on customer experience has a couple of benefits. Research by HBR found that companies who successfully manage and execute customer experience strategies reap enormous rewards: reduced

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How Useful Are These 7 Methods in Helping People Choose?

Today’s shoppers are confronted with seemingly endless options, leaving them with a serious case of decision fatigue. As a result, many of them experience shopping frustration, make snap decisions or decide to take the “nochoice” option, choosing to defer a purchase decision. As choice overload becomes a very real issue across industries for customers and businesses

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5 Ways to Design Personalized Shopping Experiences in your Store

In the first part of our series on Personalization, we discussed what personalization is and how it can benefit your business. As you learn more about your visitors and develop your audience segmentation, you’ll be able to deliver increasingly personalized and relevant messages to each visitor. By understanding the different segments of your shoppers and variations

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5 Psychology Lessons to Get more Online Sales

If there is one subject marketers must study, other than Marketing, of course, it has to be psychology (or social psychology to be more precise). Marketing is all about understanding consumers’ psychology – how they make their purchase decisions, how you can influence it, and how to get their attention. Psychology can explain why a particular

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What's Analysis Paralysis and How It Can Affect Your Online Sale

Check out this customer – sales assistant conversation in a shoe store: Sales assistant – “Welcome, can I help you?” Customer – “Just looking for a pair of shoes” The sales assistant wanders off and returns with a stack of shoe boxes Sales assistant – “Have a look at these dress boots, made of quality leather. ” “And here’s

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